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Cathay Pacific Unveils Their New Livery

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Cathay Pacific is a storied brand. They’re renowned for quality. I certainly believe they have one of the better first and business class products. I enjoy their service (though it is unobtrusive – rather than effusive – in style). Their seats are excellent. I do not always think their food is very good, though at least in premium cabins it is fine. (viewfromthewing.boardingarea.com) עוד...

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babyracer
babyracer 2
Fair dues to them, a fresh image is pretty much a necessity for airlines especially theses days. I have to admit the old livery was looking a little.....well, old.
yakc130
Doug Zalud 1
I don't know. It looks a lot more bland now. Kind of like the old scheme just faded in the sunlight out in AZ.

The fuselage band is so pale, that it appears to be just a couple shades off from being white. Why bother with it? At least add the red back to break up the monotony.
denisholleley
denis holleley 1
Have flown Virgin Atlantic YYZ LGW YYZ a few years back. Their interior colour scheme was very pleasing to my eye
Flightdog
Roger Curtiss 1
I do not doubt the sincerity of their intent in creating the new livery, however, I do take issue with one of the statements made by the speaker in the video. He said that the livery is the first thing you see when boarding the airplane and the last thing you see when exiting.

If that was the reason for the redesign then I believe the logic is flawed. The livery is seen by occupants of other aircraft and those in the airport area. Passengers boarding are not very likely to notice and I do not believe anyone looks back at the airplane after they exit. (I do take a look at the podium in the gate area to see where the airplane is off to next but even that is the exception and done only because I am an airplane geek.

I like the new look-simple and subdued but it is going to be viewed and appreciated by folks other than those riding on any particular aircraft so painted.
TWA55
TWA55 1
I like it, but it is not a "wow"

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